Should I bring in an outside facilitator for our strategic planning?

Direct Answer

Bringing in an outside facilitator for your strategic planning is worth it when you, as the leader, need to take part in the conversation instead of running it. It also helps when the people in the room hold different views or different amounts of power, or when the topics that most need discussing are the ones people tend to avoid. A facilitator who doesn't report to anyone in the room can make sure everyone contributes, including staff who might stay quiet while the executive director leads. You may not need one when the group is small, the decisions are modest, and someone without a stake in the outcome has the skill to guide the discussion. At Grantibly, our facilitation draws on our backgrounds in sociology and evaluation. We design the conversation around what your organization needs to decide, pay attention to the power dynamics in the room, and synthesize what we hear into next steps you can act on.

Angelika Gulbis, Ph.D.

Angelika Gulbis, Ph.D.

Co-founder and workforce development consultant, Grantibly

Best Move

Write down what the planning needs to decide and whose views need to be heard. Then ask whether anyone inside the organization could guide that conversation without also being one of the people it's about.

Why It Works

The decision turns on the leader's role, the range of views and power in the room, and how difficult the topics are. Naming those first shows you whether an outside facilitator would change who speaks and what gets decided.

Next Step

List the two or three topics your last planning conversation avoided, and talk with a facilitator about how a session could be designed to address them.

What you need to know

A skilled facilitator creates space for people to reflect, listen, and contribute in ways that lead to shared understanding and forward movement.

Angelika Gulbis, Ph.D., Grantibly

What does an outside facilitator do that our own leader can't?

An outside facilitator can do something your own leader can't: guide the planning conversation without also being one of the people whose ideas, authority, and decisions are part of it. When the executive director runs a planning session, staff may defer to what they think the director wants. The director also has to manage the agenda while trying to contribute. A facilitator who doesn't report to anyone in the room has no stake in which priorities win. That neutrality is useful in specific ways. The facilitator can ask the question everyone has been avoiding, give a newer staff member's point the same attention as a board member's, and notice when a perspective is missing.

Neutral about the outcome doesn't mean passive: a good facilitator designs the session, decides how each question will be discussed, and keeps the group focused. Because our facilitation work is rooted in sociology and evaluation, we pay attention to power dynamics and to the backgrounds of the people participating. We also look for patterns in what the group is saying that people inside the organization may be too close to see.

When don't we need an outside facilitator?

You may not need an outside facilitator when the planning conversation is small, the decisions are modest, and the group already discusses difficult topics openly. It also helps to have someone in the organization with facilitation skills and no stake in the outcome. A team of five revisiting its priorities for the coming year may be well served by a colleague who prepares carefully and keeps the discussion on track. An internal facilitator works less well when that person supervises people in the room, has strong views about the plan, or is expected to contribute ideas as well as guide.

Even when an internal facilitator is possible, an outside one may be worth it. That's especially true if the plan affects the whole organization, your last plan stalled, or the same few voices tend to set the direction. If the main difficulty is that partners or departments see the problem differently, When is it worth bringing in a neutral third party? looks at that situation.

What should a facilitator do before and after the planning session?

Before the planning session, a facilitator should learn what your organization needs to decide, who will be in the room, and what information already exists. They should also learn which topics are likely to be difficult, and then design the session around all of that. Preparation may include conversations with leaders and staff and a review of your current plan and any data or feedback you already have. The result should be an agenda built around a few real questions instead of a long list of presentations.

After the session, the facilitator should synthesize what the group decided and leave you with something you can act on. That means a summary of the decisions, an action map showing who is responsible for each priority, and near-term milestones. A plan people use depends on that handoff from ideas to responsibility, which Our last strategic plan is sitting in a drawer. How do we make this one real? covers in more detail. Designing the session itself is the subject of How do I plan a retreat people don't dread?

The Grantibly perspective

Angelika's perspective

We start with what an organization needs to decide, and then we design the conversation. Strategic planning should help people make purposeful choices about how to use what they know, their time, their resources, and their relationships. It should make the work more useful and focused, never more abstract.

When a team is deep in the work, it can be difficult to guide its own conversations neutrally. Our role is to create space for people to reflect, listen, and contribute. We help the group ask better questions and hear each other, especially when the stakes are high or perspectives vary. We pay attention to who is in the room, who is missing, and who holds decision-making power, because those things shape what people are willing to say. The conversation should end in decisions people feel invested in and know how to carry out.

More questions about this topic

Can a board member or staff member facilitate our planning instead?

A board member or staff member can facilitate your planning if they have facilitation skills and don't need to take part as a decision-maker. The difficulty is that most people who know the organization well also have views about what the plan should say. The people in the room know that, too. If you use an internal facilitator, choose someone who doesn't supervise the participants, and agree in advance that their role is to guide the discussion and not to shape its conclusions.

Does the facilitator decide what goes in our plan?

The facilitator doesn't decide what goes in your plan; your organization does. The facilitator designs the process, asks questions, keeps the discussion focused, and synthesizes what the group says and decides. You and your staff are the experts in your work and your context, and a facilitator helps the group turn that knowledge into priorities and next steps.

How long does facilitated strategic planning take?

Facilitated strategic planning can take a single session or a series of sessions. It depends on how much the organization needs to decide, how many people need to be involved, and how much preparation and follow-up the plan needs. A focused question can sometimes be addressed in one day. A plan that affects the whole organization may need more than one conversation, with time between sessions to gather input and test priorities.

Related pages

Angelika Gulbis, Ph.D.

Angelika Gulbis, Ph.D.

Angelika Gulbis, Ph.D. is a co-founder of Grantibly and a workforce development consultant who develops the workforce through evaluation, training, facilitation, and strategic planning. A sociologist and faculty member at Madison Area Technical College, her areas include wellbeing, emotional intelligence, leadership development, relationship dynamics and organizational culture. Her work helps organizations understand how programs create change through the relationships and systems they build, and use that understanding to do MORE good.

grantibly.com

Tell us what you're trying to understand

Schedule a consult Meet Lauren and Angelika