Shared measurement can flatten what makes each site different, but only when it's designed and read in ways that hide the differences, and it doesn't have to. The flattening usually comes from three choices: measuring only what every site has in common, combining every site's results into one average, and comparing sites on a number without the context behind it, and each of those choices can be designed differently. Keep the shared measures few, pair them with information about how the work is carried out at each site and whom it serves, look at results site by site before combining them, and ask the people at each site to help interpret what the results mean. Designed that way, shared measures can show you patterns across the portfolio while the differences between sites become something to learn from, which is often where the most useful information is.
Pair every shared measure with information about each site's context and implementation, and look at results site by site before you combine them.
Differences between sites stay visible, so you can see what's working, for whom, and under what conditions, as well as what the portfolio has in common.
For each shared measure you're considering, write down what you would need to know about a site to interpret its result fairly.
We look at groups and patterns: Who is having different experiences, and where?
Lauren McClain, Ph.D., Grantibly
Shared measurement ends up flattening local differences when the design keeps only what every site has in common and the results are read as one number. A common measure has to fit every site, so it tends to capture the most general part of the work, and the outcomes a particular site was built to achieve may never be reported. When results are then combined into a single portfolio figure, a site doing exceptionally well and a site that's struggling can cancel each other out, and neither one is visible.
Comparing sites on a shared number without context can flatten them in a different way. Sites serve different people, under different conditions, with different resources, and a lower result can reflect any of those, so an outcome that falls short at one site doesn't automatically mean the approach was ineffective there. The program may not have been fully implemented, participants may not have received enough of it, or local conditions may have changed.
You keep what makes each site different in the picture by collecting context alongside the shared measures and by looking at each site before you look at the whole. In practice, that means:
None of this has to mean more data collection. Much of the context already exists in grantees' own records and reports, and using it first keeps the burden proportionate.
You should compare sites with each other when the comparison helps you learn, and be careful about comparisons that turn into rankings. A difference between two sites is a question worth asking: what's different about the people served, the way the work is carried out, or the conditions at each one? The answer can tell you more about what makes the approach work than either site's result on its own.
A comparison used to judge or rank grantees changes how they report. Organizations that expect to be ranked have understandable reasons to report cautiously, and the relationship between funder and grantee can suffer as a result. Before you share any comparison, tell grantees what the measures are for, who will see the results, and how they'll be used. What's the difference between grantee support and compliance monitoring? covers where that line sits.
We are sociologists first. We naturally think about individuals, groups, organizations, systems, context, relationships, and patterns, and we look at groups and patterns: who is having different experiences, and where.
When we evaluate a program, one of the questions we ask is whether participants at different sites had the same experience. If outcomes fall short, that doesn't automatically mean the underlying idea was ineffective. The program may not have been fully implemented, participants may not have received enough of the intervention, external conditions may have changed, or the model may need refinement. Likewise, positive outcomes don't automatically tell us what produced them.
Shared measurement isn't the same as everyone using the same survey, though a common survey is one way to do it. Sites can measure a shared outcome with an agreed set of questions, from records they already keep, or through a combination, as long as the definition and timing are the same.
If a site's result looks bad on a shared measure, start by asking what's happening there before drawing a conclusion. Differences in who the site serves, how the program was carried out, or local conditions often explain more than the number does. What if the evaluation shows my program isn't working? covers what to do with a disappointing result.
Small sites can get lost in a portfolio average, because their results carry little weight in the combined number, even when what they're learning is important. Reporting results site by site, or by groups of similar sites, keeps them visible.
Grantees should help choose the shared measures, because they know which ones reflect their work and what it would take to report them. Should all our grantees report on the same outcomes? covers how to make that choice.