Whether your people find their work meaningful matters, both to them and to your organization, because people need to know that they matter to those around them and that their work matters. The U.S. Surgeon General's framework for workplace wellbeing treats this as one of five essentials of a healthy workplace, and notes that knowing you matter has been shown to lower stress, while feeling that you don't can raise the risk of depression. Meaning at work usually comes less from what an organization says about its purpose and more from what people experience: whether they can see the effect of their work, whether they're respected and recognized, whether they're heard, and whether they have what they need to do the work well. An employer can influence many of those things. It can't make anyone find their work meaningful, and it can't use purpose to make up for unfair pay, unmanageable workloads, or poor treatment.
Find out whether employees can see how their work makes a difference and whether they feel valued, before investing in a purpose campaign.
People find meaning in what they experience at work, so the conditions they work in matter more than the message about purpose.
Ask employees when their work feels worthwhile and what gets in the way of it, and compare the answers across teams and roles.
Work feels meaningful to employees when they can see that it makes a difference and that they're valued for doing it. The Surgeon General's framework describes two human needs behind this: dignity, the sense of being respected and valued, and meaning, the sense of broader purpose and significance in one's work.
In practice, that tends to come from ordinary experiences rather than from mission statements. An employee may find meaning in knowing that a customer was helped, that a product they built works, that a colleague relied on them, or that their skill is improving. It also depends on relationships. How supervisors and leaders treat people shapes whether they feel valued and capable, and whether they feel they belong.
What gives work meaning can differ from one person to the next, and from one team to another. That's why it's worth asking employees directly rather than assuming you know what matters to them.
An employer can help people find meaning in their work by making the effect of the work visible and by treating people in ways that show they matter. The practices the Surgeon General's framework lists under Mattering at Work include providing a living wage, engaging workers in workplace decisions, building a culture of gratitude and recognition, and helping workers see the connection between their day-to-day work and the organization's purpose.
Some practical places to start:
Talking about purpose can backfire when what an organization says doesn't match what employees experience. If leaders talk about how much employees matter while workloads stay unmanageable, pay doesn't cover the cost of living, or concerns go unanswered, the message can read as an attempt to get more effort without changing anything.
It's not enough to say that employees matter. Those values need to show up in how people are treated, how decisions are made, how leaders lead, and how the organization operates. The Surgeon General's framework places a living wage first among the practices under Mattering at Work, which is a reminder that purpose sits on top of the basics and can't replace them.
The goal also isn't to persuade unhappy employees to stay in jobs that don't work for them. If people have lost a sense of meaning, the more useful question is what in the organization's systems, practices, or culture may be causing it, and what can realistically be improved.
You find out whether your people find their work meaningful by asking them, and by asking about their experience rather than their satisfaction. Useful questions include whether employees feel supported, whether they understand what's expected of them, whether they feel heard, whether they see opportunities to grow, and when their work feels most and least worthwhile.
Compare the answers across departments, shifts, roles, and length of service, because one group may be having a very different experience from another. People who stay can tell you what's working, and people who leave can point to what wore them down. If morale seems low and you can't tell why, Morale is low and I can't put my finger on why. covers how to start.
When we look at whether people find their work meaningful, we look at the individual and the organization together. People bring their own values and reasons for working, and organizations, leaders, and supervisors are responsible for creating conditions where those can be met. Work shouldn't leave people too exhausted for the rest of their lives, and it should give them reasons to keep going.
A successful retention strategy should make the organization a better place to work for the people who stay. What we hope organizations can build is a culture of honesty, trust, shared responsibility, learning, and continuous improvement, where people throughout the organization are genuinely committed to helping one another succeed and thrive.
Meaningful work doesn't make up for pay that people can't live on. The Surgeon General's framework lists a living wage as the first practice under Mattering at Work, and asking employees to accept less because the work is meaningful can undermine the very sense of being valued that makes work feel worthwhile.
Not every job will feel meaningful to every person, and an employer can't decide that for someone. What an employer can do is make sure people can see how their work contributes, treat them with respect, and remove the obstacles that keep them from doing the work well.
Helping people find meaning in their work may make some employees more likely to stay, but no one can promise how much in advance, and meaning is rarely the only reason people leave. If turnover is the concern, start by finding out what's driving it in your organization.
Finding meaning at work is partly each person's responsibility and partly the employer's. Employees bring their own values and decide what matters to them, and employers shape whether the conditions of the work, the relationships, and the way people are treated make meaning possible.