Turning Data into Reports People Actually Read

In short: A report gets read when it answers the question the reader arrived with, and a credible impact story carries evidence and context alongside the human account.

A report nobody reads changes nothing. These pages cover designing reports for the people who use them, before-and-after transformations, executive briefings, and data storytelling that stays honest.

5 Questions About Turning Data into Reports People Actually Read

How do I turn program data into a report my funder actually reads?

To turn program data into a report your funder actually reads, start with what your funder needs to understand about the work, put the most important findings…

What makes an impact story credible instead of just emotional?

An impact story is credible instead of just emotional when the human account is connected to evidence and context: what the wider data show, how typical the…

Nobody reads our annual report. Should we keep making it?

Whether you should keep making an annual report that nobody seems to read depends on what it's for, and the answer is often to keep the report and change it.

How do I report impact when our outcomes are hard to measure?

When your outcomes are hard to measure, you can still report impact honestly by combining four kinds of evidence.

How do I show our leadership team this work is worth continuing?

To show your leadership team that your work is worth continuing, build what you present around the decision they're making: whether to continue the work…

Related Topics

Insights & Answers 01 / Topic 1E

What Your Workforce Data Can Tell You

Organizations often have more workforce data than they know what to do with. Before collecting more, get clear about what problem you are trying to solve and what you need to know to make a change that matters.

Insights & Answers 02 / Topic 2B

Running a Grant Evaluation Across the Award Lifecycle

A grant evaluation runs across the whole award, from the first question asked to the funder's annual report, and the plan can change when the program does.

Insights & Answers 02 / Topic 2D

When Evaluation Findings Are Hard

An evaluation that finds a program isn't working is still useful, and there are honest ways to report it that protect the program and the funder relationship at once.

Insights & Answers 03 / Topic 3D

What Working with an Evaluator Is Really Like

Working with an evaluator follows a known rhythm, and a good one starts from the records you already keep without judging the state they're in.

Tell us what you're trying to understand

Schedule a consult Meet Lauren and Angelika